Thursday, September 17, 2026
10:00 a.m. to 11:00 a.m.
Free Event
Presented by Export Navigator and 123 Defence
The first of three sessions, and the one that draws the map: who actually buys in Canada's defence market, how government and the primes purchase differently, and where a supplier fits underneath them. Aimed at companies whose technology already sells commercially and could plausibly sell into defence. It stops short of how to bid. What you should leave with is a clear view of what entry would demand of you, and whether that is a fight worth picking.
Anu's Take
'Defence market' reads as primes and twenty-year contracts, which is why most small companies never look twice. The Business Development Bank puts small and medium firms at 92 percent of the businesses already in the sector, and 40 percent of its jobs. This one is the map rather than the bid: who buys, how government and the primes buy differently, and where a supplier your size would sit underneath them.
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Published Tuesday, September 15, 2026 by Anu Jolliffe on LinkedIn