
Wednesday, September 23, 2026
12:00 p.m. to 1:00 p.m.
Fort Tectoria, 777 Fort Street, Victoria, BC (open in Google Maps)
Free Event
Presented by Emily Mathison
Growth problems usually get answered with new features, which is the wrong end of the question. Nobody was excited that their billing software rolled out another one. They want what it already does to work better. The talk is about picking which problems are worth the effort instead: how to surface the ones you have stopped noticing, tell a symptom apart from its root cause, and work out what actually deserves the attention. It is aimed at founders, leaders, and anyone who has caught themselves asking why we are doing this at all.
Anu's Take
'What problems should we solve' is usually followed by 'why'. Sometimes it arrives the other way around, depending on how the quarter has gone. Either way the job underneath is the same: solve problems, make people happy. Everything else is a feature nobody asked for.
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Published Monday, September 14, 2026 by Anu Jolliffe on LinkedIn