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Your Customers Already Told You!

A Business talk on Wednesday, September 23, 2026 at Fort Tectoria in Victoria, BC. Presented by Emily Mathison.

Your Customers Already Told You! promotional image

Wednesday, September 23, 2026

12:00 p.m. to 1:00 p.m.

Fort Tectoria, 777 Fort Street, Victoria, BC (open in Google Maps)

Free Event

Presented by Emily Mathison

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Growth problems usually get answered with new features, which is the wrong end of the question. Nobody was excited that their billing software rolled out another one. They want what it already does to work better. The talk is about picking which problems are worth the effort instead: how to surface the ones you have stopped noticing, tell a symptom apart from its root cause, and work out what actually deserves the attention. It is aimed at founders, leaders, and anyone who has caught themselves asking why we are doing this at all.

Anu's Take

'What problems should we solve' is usually followed by 'why'. Sometimes it arrives the other way around, depending on how the quarter has gone. Either way the job underneath is the same: solve problems, make people happy. Everything else is a feature nobody asked for.

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Published Monday, September 14, 2026 by Anu Jolliffe on LinkedIn

Frequently asked questions

When is Your Customers Already Told You!?
Wednesday, September 23, 2026, 12:00 p.m. to 1:00 p.m.
Where is Your Customers Already Told You!?
Fort Tectoria, 777 Fort Street, Victoria, BC.
How much does Your Customers Already Told You! cost?
Your Customers Already Told You! is free to attend.
Is Your Customers Already Told You! worth attending?
'What problems should we solve' is usually followed by 'why'. Sometimes it arrives the other way around, depending on how the quarter has gone. Either way the job underneath is the same: solve problems, make people happy. Everything else is a feature nobody asked for.

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