Monday, September 21, 2026
10:00 a.m. to 11:00 a.m.
COAST Ocean Innovation Hub, 517 Herald St, Victoria, BC V8W 1S5 (open in Google Maps)
Free Event
Presented by Marc Stoiber
Our customers will tell us everything we need to know - from what to build, to how to sell. But roughly 100% of the time, we aren't listening. Join Revenue Architect Marc Stoiber as he reveals the game-changing insights customers dropped in his lap about clients ranging from Budweiser and Procter&Gamble, to startups you've never heard of. You'll laugh. You'll cringe. You'll wonder how the clients didn't see something that obvious. And hopefully, you'll get motivated to ask your customers questions that deliver non-obvious-brilliant-transformational results.
Anu's Take
Go for the specifics, not the thesis. Everyone nods along when someone says listen to your customers, and almost nobody can name the one sentence that actually changed the product. The numbers page on his own site opens with Mr. Clean: three times the sales on a brand that had been sliding for a decade, which is a gloriously odd thing to be carrying into a room of software founders. Second year he has helped run Tech Week, so he knows what this crowd will sit still for.
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Published Friday, September 11, 2026 by Anu Jolliffe on LinkedIn